RejectMy approached Creatify with a clear goal: elevate their brand to reflect the scale and professionalism of their fast-growing business. What began as a website refresh quickly evolved into a full-scale brand transformation, resulting in a bold new identity and a custom-built site designed to grow with them. This is the story of how collaboration, creativity, and clear direction led to a cohesive and confident brand presence.
Laying the Foundation
RejectMy, a rapidly growing claims management company focused on helping consumers claim compensation for faulty products like vehicles, hot tubs, kitchens, and more, partnered with us to completely refresh their brand and online presence. Initially a website redesign, the project evolved into a full brand overhaul, including a custom website, a bold new visual identity, and a billboard campaign across Glasgow. Our goal was to create a cohesive, modern experience that reflected RejectMy’s dynamic growth and built strong trust with new and existing customers.
The Client & Their Needs
RejectMy stands out in the claims management market by offering accessible and reliable services to consumers who have been wronged by faulty or misrepresented products. Their portfolio covers a wide range of products, primarily vehicles but also extending to other consumer goods such as hot tubs and kitchens.
As their business expanded rapidly, they needed a digital presence and branding that could keep pace, both visually and strategically. Their core needs were:
- A modern, trustworthy website that clearly communicated their diverse range of services
- An adaptable brand identity that could be consistently applied across multiple platforms and media
- Stronger credibility through design and messaging to convert potential clients
- Promotion beyond digital channels, specifically through billboards to boost local awareness
While the original brief focused on redesigning their website, it quickly became clear that a full brand refresh would better support their ambitions, which paved the way for a strong ongoing partnership.
Our Approach
Branding
From the outset, RejectMy provided clear and decisive guidance on what they wanted from the branding, which allowed us to move quickly without sacrificing creativity.
We focused on creating a brand identity that was:
- Adaptable: The logo, colour palette, and visual elements were designed to work seamlessly across various formats, from website headers to billboards and social media graphics.
- Scalable: The brand needed to grow with their expanding service offering, so we built a flexible system that could easily accommodate new services or marketing channels.
- Recognisable: The identity balances boldness with approachability, using strong colours and simple, memorable marks to ensure easy recall.
Our process included multiple iterations, but thanks to clear client direction and collaborative feedback, finalising the logo and colour scheme was efficient and effective.
Website Redesign
The website redesign was the original brief, and it quickly became the foundation for the wider brand refresh. RejectMy’s previous site didn’t reflect the scale of their services or the professionalism they’d built as a business. It lacked the clarity and credibility needed to instil trust in new users, particularly those navigating a potentially sensitive claims process.
We started by rethinking the structure from the ground up, ensuring it could clearly communicate RejectMy’s expanding service offering. The new site was designed with scalability in mind, using a modular layout that allows for future growth without compromising usability. Each service area, whether it was for vehicles, hot tubs, or kitchens, was given space to stand on its own while remaining part of a cohesive whole.
Trust was another critical focus. To support this, we integrated reviews and testimonials throughout the site, not just as a standalone section, but in context, alongside relevant services and conversion points. This helped build confidence at key moments in the user journey.
The visual experience also needed to reflect the new brand direction. We brought in bold colour contrasts, sharp typography, and simplified user flows, all while keeping accessibility and mobile responsiveness front of mind. The result is a fast, modern site that not only looks professional but genuinely supports the way RejectMy operates.
Promotional Materials
To support their expanding presence in Glasgow, we developed billboard designs that captured attention and communicated key messages instantly. The billboard campaign leveraged the new brand identity’s bold colours and clean design to stand out in busy urban environments while maintaining consistency with digital assets.
Challenges & Collaboration
Despite the complexity of expanding a single website redesign into a full-scale brand and marketing refresh, the project was remarkably smooth. RejectMy’s clear vision and trust in our expertise enabled a collaborative workflow free of major roadblocks.
Their willingness to provide constructive feedback quickly, paired with creative freedom for our team, fostered an efficient and positive process. This balance was critical to meeting deadlines without compromising quality.
Outcome & Impact
The project delivered a fresh, unified brand experience across digital and physical touchpoints. The new website and branding helped RejectMy better communicate their value and service breadth, while the billboard campaign boosted local visibility.
Key results and client feedback will be added here once available, but early indicators show:
- Increased website engagement and inquiries
- Stronger brand recognition within target markets
- Enhanced client trust and perceived professionalism
“Stand in for clients testimonial”
Ian Ferguson, Managing Director
From our agency’s perspective, this project deepened our experience with scalable brand systems and multi-channel rollouts, reinforcing the importance of clear client collaboration and trust.
Conclusion
Our partnership with RejectMy reflects the kind of transformative work we strive for at Creatify, building more than just websites, but creating long-term digital foundations for growing businesses. What started as a simple redesign quickly expanded into a full brand rollout, thanks to a strong working relationship and shared vision for what RejectMy could become.
Central to the project’s success was our Website as a Service (WaaS) platform, which gave RejectMy the flexibility and scalability they needed without the weight of traditional web development. The WaaS model allowed for continuous improvement, rapid deployment, and a lower upfront investment, freeing up time and budget to focus on brand and marketing development at the same time.
With their bold new identity, a site designed to grow with them, and physical marketing that reinforces their digital presence, RejectMy is now positioned to scale with confidence. And for us at Creatify, it’s a clear example of how our platform and process can support fast-moving, ambitious brands looking to stand out.
