Every Business Needs a Website
Having a website is crucial for modern businesses, allowing you to reach a wider audience, showcase your products and services, and establish a strong online presence. However, building and maintaining an effective website can be complex and time-consuming. This is where Websites as a Service (WaaS) offers a great alternative to efficiently achieve an impactful and conversion-optimised site.
Websites, But Different
WaaS differs from the traditional website development agency model. It is a subscription-based, fully managed website solution for businesses, taking over the responsibility of daily website maintenance. The provider handles everything from hosting and security to updates and backups, freeing up your business to focus on other important aspects of operations. WaaS providers typically offer a range of services and packages to suit different business needs, including website design and development, SEO optimization, and e-commerce integration. Some providers even offer customisable packages, allowing businesses to choose the specific services they need.
Why WaaS?
While WaaS is a less conventional method of website development, it offers significant benefits over traditional one-time projects. Many SMEs benefit from increased productivity, efficiency, and conversion rates by leveraging the expertise, convenience, support, flexibility, and scalability that WaaS provides.
Expertise and Convenience
WaaS is a more convenient method of website management for many businesses. With a third-party provider handling the technical aspects of the website, businesses can focus on creating and publishing content and daily operations. This can be a huge time-saver, allowing businesses to ensure their website is always up and running quickly and efficiently. Moreover, a WaaS provider with a team of experts skilled in website design, development, and maintenance allows businesses to relax, knowing their website is in capable hands.
Updates and Security
Good WaaS providers consistently monitor website performance to manage all aspects of website maintenance, updates, and security effectively. This includes software updates (CMS, libraries, and plugins), security patches, backups, and performance monitoring. This saves businesses time and resources that would otherwise be spent on maintaining and updating the website. If a business lacks the required technical expertise, updates can be complex and, if executed incorrectly, detrimental to the website’s performance. It’s important to be aware that some WaaS providers offer one-size-fits-all solutions, which may not meet specific business needs. Providers like Creatify, however, include unlimited updates as standard to ensure all individual requirements are met.
Scalability
As businesses grow, it’s beneficial to update, expand, or redesign the website to accommodate more traffic, additional services, and new features. Many WaaS providers offer flexible plans and customisable packages, allowing businesses to scale up or down as needed. Creatify, for instance, utilises cloud-based infrastructure that can easily handle increased traffic, allowing businesses to adapt without investing in expensive hardware or infrastructure. Additionally, their experts monitor website performance and proactively address scalability issues to ensure seamless operation.
Cost-Saving
By outsourcing website management, businesses can save money compared to hiring in-house web developers and IT professionals. This is particularly beneficial for SMEs that may not have the resources to build and maintain a website independently. The subscription-based WaaS model eliminates hefty upfront costs associated with traditional website development.
Support
Good WaaS providers offer access to a dedicated support team or manager who can quickly resolve issues and handle update requests. For SMEs without a dedicated in-house website development team, relying on an experienced provider for support is more cost-effective and efficient.
Research is Key
The combination of these WaaS features demonstrates how it can be a valuable asset for businesses looking to streamline their online presence and focus on core operations. By outsourcing website management and maintenance to a trusted provider, businesses can save time, money, and resources, leveraging the expertise and experience of a dedicated team of professionals. However, not all WaaS providers offer the same level of service and capabilities, so thorough research is essential before choosing a provider. Creatify is an experienced WaaS provider known for reliability and high-quality service. They offer benefits such as world-class hosting, unlimited revisions and redesigns, and top-tier security. Visit their website at www.creatifydigital.com to explore their work and case studies.
